This year’s Wimbledon Tennis Championship is scheduled to be the most interactive and exhaustive for sport fans thanks to a great update of AI.
The iconic tournament, for a long time a pillar of the British summer, is presenting a range of updates and services with AI for fans through its website and application of Wimbledon.com.
This includes a completely new feature that allows fans to explore information about certain games in almost real time, and an updated tool that seeks to predict the possible winners of each game.
Party chat and more
IBM has now been the technological partner of the All-England Lawn Tennis Club (AELTC), organizers of the Wimbledon tournament, for 36 years, with 2025 marking another significant milestone for the couple.
Following the steps of the recent innovations with AI as Catch Me Up of 2024, which used the generative Watsonx to create updates based on players in the form of “cards” available on the website or the mobile application of Wimbledon.com, and the comment of the introduced in 2023, the two organizations hope that these new advances will offer ancient and new fans of the new ones.
“The way in which sports are consumed is constantly evolving,” said Kevin Farrar, head of sports associations in IBM UK, to an informative session prior to the tournament attended by Techradar Pro, “our challenge is to see how we take advantage of that.”
New by 2025 is Match Chat, a new conversation interface that allows fans to explore information about the game in almost real time.
The tool is built with technologies in Watsonx Orchestrate, taking AI agents and large language models (LLM), such as IBM granite, which have been trained in Wimbledon’s editorial style and the language of tennis, so the “knights” and “ladies” “, instead of men/women.
Fans can use a series of prescribed indications, or ask their own questions (such as, “who has served more murderer in the game?”, Or “Who is working better in the game?”), With answers delivered almost immediately.
IBM says that the match’s chat training also guarantees that the tool is kept focused on tennis: users can only ask questions about matches in the tournament, so it is expected that there is no possibility of being distracted if you ask where the tastiest strawberries are.
“Every time we are designing something new, it always begins with the fanatic first … we believe that this will be a really attractive experience that addresses several different types of fans,” said Chris Clements, digital products lead in the AELTC.
“In the background, sport is something human, it is something emotional: we are using AI to be able to tell these stories to have more efficiency.”
Entted for the first time in 2024, the “probability of winning” tool is also receiving an impulse of AI, and will now alter its percentage of victories projected even throughout a single game, generating projections from the analysis of players statistics, the opinion of experts and the impulse of the game.
Wimbledon 2025 championships extend from June 30 to July 13, 2025, with the application available to download on Android and iOS now, as well as the Wimbledon.com website.
