- Wix has announced a new integration with YouTube Shopping
- YouTube Shopping allows people to buy products directly through YouTube videos
- The feature is available to creators in specific countries.
Wix, one of the best website builders on the market, has announced a new integration with YouTube Shopping, giving store owners a popular new avenue to sell their products, while expanding YouTube’s social shopping features.
YouTube Shopping is a relatively new service (first announced in 2021) that allows YouTube creators to tag products within their videos. That way, viewers can easily purchase the items directly from the platform.
Before expanding with Wix, YouTube Shopping supported several shopping platforms:
- BASE (only available in Japan)
- Cafe24 (only available in South Korea)
- fourth wall
- Marpple Store (only available in South Korea)
- buy
- spread shop
- Spring
- Suzuki
- TeePublic
For some of these platforms, merchants can also view sales and order data in YouTube Analytics. The list has now grown to include Wix. The company says the addition will transform the social shopping experience:
“We’re always looking for new ways to help our merchants grow their businesses and connect with their customers,” said Greg Sisung, director of sales channels at Wix. “Our integration with YouTube transforms the social shopping experience for both sellers, buyers, and even influencers, allowing users to reach their target audiences where they already are and improve their ability to engage with new clientele and more. wide”.
Wix says its users can manage YouTube Shopping through the Google and YouTube Sales Channels section in their Wix dashboard.
After enabling the tool, merchants can use different features like product tagging in videos and live streams, product launches, and item display on the YouTube store tab.
The company also said its tools handle the backend process, including product information synchronization, inventory management and payment facilitation.
Users can now use the Google app and YouTube everywhere YouTube Shopping is supported: United States, South Korea, Indonesia, India, Thailand, and Vietnam.
Owain is TechRadar’s website building expert. He has built several websites using Wix, extensively tested the platform, and interviewed key people within the company.
This is a welcome addition to the Wix platform.
Smart website owners are always looking for new ways to reach their audience and reduce the friction of making a sale. As sellers increasingly turn to social media platforms like YouTube to engage with potential customers, this new tool will do just that, shortening the time and number of clicks between initial interest and purchase.
With transaction fees on all plans, Wix will also benefit from this new partnership.
