- Wix introduced a visibility description of AI
- The tool is designed to help with the generative optimization of the engine.
- Sites can monitor and manage how AI mentions them in the answers
Generative artificial intelligence (Genai) has turned the script in practically all informative and affiliated websites. With the descriptions of AI shown directly in the search engine results, less people click on links and simply get their answers directly from AI.
It is a seismic change that is causing headaches throughout the industry, but Wix seems to have a solution.
One of the best website builder platforms around the general visibility description of AI, a new IA optimization solution designed to help websites to reposition themselves in this new normality. The tool allows users to “understand, monitor and actively improve” how their websites and brands appear in AI responses.
With a general description of AI visibility, users can track the frequency with which AI platforms cite their website and add/eliminate questions to better reflect their businesses. They can also monitor the feeling of the brand in LLM and the visibility of reference and the competitive context. When comparing the visibility performance of AI with competitors, users can better understand how their visibility is compared to industry colleagues, identifying growth opportunities and discovering other sources that are cited in similar contexts.
“Generative optimization of engines”
Finally, the general description of the visibility of the AI allows users to measure traffic and the volume of consultations promoted by AI, obtaining critical information of how much traffic is conducted from AI platforms and how often people ask AI about certain brands and services.
Wix calls it “generative optimization of engines”, or GEO.
“Geo is SEO for AI Age, providing users with a completely new level of search visibility,” said Doreen Weissfelner, Wix Analytical Chief. “We are training users so that the search for AI focuses on giving them information on how their sites are cited, perceived and superficially, the main AI-AI platforms. Just as we have admitted to our users to optimize traditional search engines, now we equip them so that we equate them and succeed in a list of AI. Results”
Wix claims to be the first CMS to offer this type of visibility of AI natively, hoping to establish a new reference point for the search optimization tools within the website platforms.
