- Wix functions will make the online purchase experience more personalized
- Sites will react in real time to customer trends and commercial needs
- The launch occurs shortly after a new automation tool was launched
In an attempt to keep up with emerging technology and increase customer acquisition and retention, Giant Wix has presented its new interface without code, Wix functions.
Companies can use the non -code tool to create personalized flows and commercial elements such as dynamic price rules, payment conditions and custom loyalty rewards without any coding experience.
In addition to creating their own flows from scratch, users can also choose from a template library to help them put into operation.
Wix functions
In an ad, the company described how companies may want to impose location -based rates for some customers and activate discounts for buyers who return, what they can now do through Wix functions easily. “
The function then generates the desired action, that the Wix application executes in real time, ”explains the ad.
“Wix functions provide companies with even more control over their operations, which allows them to customize more workflows, further automate processes and implement advanced commercial rules,” said Petras Rupšys, Wix functions head.
“The departure of the function directly influences how the WIX application behaves in real time, ensuring that companies can perfectly adapt their operations to meet the unique needs, allowing business owners to operate more efficiently and easily with easily,” Rupšys added.
To make the most of WIX functions, WIX suggests that customers use it together with Wix Automations, a feature that was launched earlier this month and was described as a tool to “admit advanced business workflows” with a fully customizable automation engine.
Wix and Wix Studio for WIX stores, WIX reservations, WIX restaurants, WIX donations, WIX forms and WIX loyalty program will work with functions, which are available for free, as well as WIX automation.
Also as automation, the company is also charging optional premium updates, unlocking unlimited actions and access to commercial solutions such as payment and payments.
