WWE is ‘promoting pop culture’, says the wrestling legend Paul Heyman


WWE had an absolute domain in the world of wrestling for more than 12 months, since Paul “Triple” mild, the company’s content director, introduced a new era in the company.

Cody Rhodes finished his story and opened a new way as the undisputed champion of the WWE; Roman Reigns lost his title and had to deal with an insurgency in his bloodline; Rhea Ripley and Liv Morgan began a month dispute that saw the women’s world championship change hands several times; Tiffany Stratton injected a youth movement in the women’s division with their money in the bank and its subsequent cash, while the company welcomed a large number of new faces to the main and development lists.

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Tiffany Stratton became the WWE female champion in “Friday Night SmackDown” on January 3, 2025 after she charged her money contract in the bank. (Dylan Azari / Special for Telegram & Gazette / USA Today Network / USA Today Network through IMAGN images)

Those were only the achievements in the ring. WWE debuted in Netflix and associated with multiple brands, including the true American beer of Hulk Hogan, NBA, NHL and Cosm, as well as a several -year association with TNA Wrestling to show talent about the brands of others.

It is only scratching the surface when WWE begins the Wrestlemania season, similar to the Super Bowl, in the next few days. It will begin with the Royal Rumble on Saturday to determine the next superstars that will receive shots in the male and female championships, respectively.

The member of the WWE Hall of Fame, Paul Heyman, acknowledged the hot streak in which the company has lately, suggests to Variety that pop culture has transcended.

“We are no longer a boutique industry,” he told The Outlet. “We are not on the sidelines. We are promoting pop culture now, and with the fact that Roman Reigns is the most indisputable box office attraction, the number one star throughout the industry and its wiseman are promoting this cultural phenomenon, I would suggest that youth This world is in very good hands at this time. “

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Roman Reigns, on the left, celebrates with the special lawyer Paul Heyman after defeating Brock Lesnar and unifying the WWE championship and the universal championship during Wrestlemania at the AT&T stadium in Arlington, Texas, April 3, 2022. (Joe Camporeale-USA Today Sports)

To underline that point, WWE has seen celebrities from all corners to go to the WWE events.

Matthew McConaughey, Kai Cenat, Gabriel Iglesias, Danielle Fishel, Vanessa Hudgens, Quavo and others have been seen in the stands. Not to mention that Jason Kelce and Lane Johnson appeared in Wrestlemania 40, and the NBA stars Jalen Brunson and Tyrese Haliburton made fun of their rivalry on the court on the ring after the playoffs last year.

Hudgens explained to Pak Gazette Digital that his fandom goes further. You never miss a “Monday Night Raw” and plans to see in Netflix every week.

On Saturday the road begins to Wrestlemania with the Royal Rumble, which is followed by the elimination chamber in March. Fans must have a decent idea about how the main events of WrestleMania 41 will see in spring.

WWE Royal Rumble’s wrestling signage increases to promote the next event on Wednesday, January 29, 2025 in Indianapolis. (Michelle Pemberton / Indistar / USA Today Network through IMAGN images)

Wrestlemania 41 will take place in Las Vegas on April 19 and 20.

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