- A former executive producer of Microsoft Game Studios has released a video that discusses the future of Xbox
- He discussed the revelation of Xbox Asus Rog and Xbox Ally X’s ally, and the recent approach in the Xbox Play Anywhere initiative
- She suggested that “Xbox has no desire or literally cannot send hardware”
The former executive producer of Microsoft Game Studios, Laura Fryer, has discussed the future of the Xbox brand on her YouTube channel and argued that Xbox hardware is effectively “dead.”
She described the recent revelation of Allied Asus Rog Xbox and the ally of Xbox X as surprising, saying that it is “much easier to slapped an Xbox label in an existing piece of hardware and call it one day.”
Fryer predicted that the next hand computer will be hindered by some of the broadest problems that the Xbox brand currently faces, including the lack of convincing exclusive experiences: “Xbox no longer makes exclusive. Even if Xbox offers a great game of ‘Xbox Anywhere’, it means that I can play that game on any platform.”
Many first part of Xbox also seem to suffer from prolonged development cycles. There were several notable absences from the recent showcase of Xbox games, such as Decomposition 3which was originally announced five years ago, Fableand the Perfect dark redo.
In his eyes, the lack of exclusive experiences and years between the main releases leaves consumers without a convincing reason to consider the allied Asus Rog Xbox or Xbox X ally on alternatives such as the OLED steam cover or build their own PC.
He continued to suggest that the hand and current approach in the ‘Xbox Play Anywhere’ initiative is part of “a slow output of the hardware business completely” and that the ultimate goal seems to be promoting the players towards the Xbox game pass.
“As one of the founding members of the Xbox team, I am not happy with where things are today,” he concluded. “From my perspective, it seems that Xbox has no desire or literally can no longer send hardware.”
Looking at Xbox’s current trajectory, it’s hard not to disagree. The sales of the Xbox X series and the S series have been behind the Xbox One for some time, so it is clear that Microsoft will need to drastically change its strategy to continue increasing its game division.
In my eyes, the acquisition of Activision Blizzard suggests a change towards revenue generation through multiplatform software sales instead of really competing in the console space. This is aligned with the desire of Xbox Boss Phil Spencer to launch more Xbox games on other platforms.
This will probably mean less an approach to the dedicated hardware of Microsoft himself, with third -party manufacturers such as ASUS (and recently target with the limited edition edition of Quest 3S Xbox Edition) that meets the remaining demand for Xbox products with license hardware.
