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EXCLUSIVE: The Sportswear Sportswear brand of women XX-XY Athletics is demanding the state of Colorado by a recent state law that the company affirms interfere with its ability to market its message.
The lawsuit points to the State to approve a law called HB25-1312 and amend the Law against Discrimination of Colorado, which defines the “gender expression” to include “chosen name” and “how an individual chooses to address.” Coloradans state laws have the right to access “public accommodations and advertising” that are free of discrimination based on that basis.
The company’s demand states that the new state legislation would make illegal that the brand performs certain viral marketing campaign techniques that it has used since its launch last year.
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“XX-XY ATHLETICS, in their advertising, interactions with the client and in other places, refer to people who identify transgender with their battery names or with a biologically precise language. XX-XY athletics can no longer tell the truth in search of their mission. XX-XY ATHLETICS You can no longer call men, men,” says the demand.
“Worse, the law obliges the company to speak against its principles and alter the meaning of its central message. If XX-XY ATHLETICS refuses, the company faces orders for cessation and withdrawal, expensive investigations, civil and criminal sanctions and sanctions.”
The Office of the Attorney General of Colorado, Philip J. Weiser, has refused to comment on the demand for Pak Gazette Digital.
The founder of XX-XY, Jennifer Sey, provided a statement to Pak Gazette Digital insisting that the law would hinder the marketing strategies of her company and the general movement to oppose trans athletes in girls and women’s sports.
“What is happening in Colorado is a threat to anyone who tells the truth about biological reality and that defends the rights of women and girls. XX-XY athletics is often communicated in the reality that men and women are different and our mission as a brand is to empower female athletes so that they also speak and protect the sports of women,” Sey wrote.
“Laws such as in Colorado force coloradans to adhere to an ideology that violates real truth. They want to silence anyone who does not agree. We are presenting this demand to fight for our right to freedom of expression to freedom of expression.”
Colorado School District demanding the State on politics that allows trans athletes in girls sports
People greet a flag of transgender pride while attending the 2023 pride parade on June 11, 2023 in Hollywood, California. (Robyn Beck/AFP through Getty Images)
The SEY brand has regularly used its social media platforms to attract attention to the cases of biological men who compete in sports of girls and women throughout the country, while promoting XX-XY merchandise. The company also produces original commercials that present its brand ambassadors, and some of them include references to trans “men” or “children” athletes.
Colorado already faces a demand from one of its own school districts on the laws of the State that require that schools allow biologically men Transgender athletes To compete in girls’ sports.
School district 49 (D49) in El Paso County, Colorado, He filed his lawsuit against the State after approving a localized rule that prohibited trans athletes from girls from girls in their schools in early May. This demand quotes “growing tension between the obligations of title IX and the state system that requires discrimination against athletes students,” according to the documents obtained by Pak Gazette Digital.
“Knowing that the approved policy would generate opposition and potentially trigger legal challenges, D49 presented an action prior to the application in the Colorado district of the Federal Court system in search of declarative relief and precautionary measures,” said the school district.
The demand does not occur in response to a specific incident of a trans athlete competing in the district. On the other hand, it is an answer to the radical policies of the State in conflict with the obligation of the school to comply with federal law, specifically title IX.
“Political culture is very unbalanced in gender issues. Our demand seeks rational correction to excessive adaptations,” D49 Super Peter Hilt told Pak Gazette. “Our State Athletic Association advocates simultaneously in equity and discrimination. We ask them to solve that discrepancy, and refused, so we were forced to follow a legal decision.”
Jennifer Sey Founed XX-XY Athletics in March 2024. The message of the brand name “is that there is an empirical truth. Biology is true,” he said. (Athletics XX-XY)
Students in the state can compete in any gender category if they report their school in writing that their gender identity differs from their sex assigned to birth. Chsaa requires that schools perform a confidential evaluation, and all forms of documentation are voluntary. Nor are medical or legal requirements establish.
Weiser’s office responded to that lawsuit in a statement proportionate to Pak Gazette Digital.
“The Attorney General is committed to defending the laws against discrimination of Colorado. The Office of the Attorney General does not comment on this ongoing litigation,” said the statement.
