- Hostinger launched Web2agent to make websites compatible with AI agents
- The tool allows structured and legible content by machine without altering the site design
- Web2agent is free, optional and respects privacy standards such as robots.txt and llms.txt
Hostinger, one of the best website builder platforms, is preparing for a world where the Internet is mainly designed for AI agents. To that end, it has just presented a new tool called Web2agent that aims to make your website ready is as easy as clicking on a button.
For those who are not familiar with the term, an AI agent is software that can perceive their environment, make decisions and make measures to achieve specific objectives. Think: virtual assistants, recommendation engines or autonomous robots.
Hostinger, also known as one of the best web accommodation platforms, has recognized a future in which websites are seen more by AI agents, collecting information for humans than by humans themselves. Therefore, websites must adapt, which facilitates these agents to collect and understand the information they need.
“His next visitor may not be human: he could be an AI agent. These agents do not care about design or design. They need structured and legible data that can navigate, understand and act. If their site cannot provide that, it will be left behind,” as Tomas Rasymas, head of AI in Hostinger, explained.
Web2agent presentation
Hostinger wants to help facilitate that change through a service called Web2agent, described as a “unique service that makes our customer websites ready for AI”. The tool causes the websites fully compatible with AI that can be discovered, understood and accessed by Ai Tools. Any website update, such as new articles or structural changes, are automatically traced and synchronized, and since everything is happening in the background, the design has not been touched.
It is also said that web2agent takes into account privacy, respecting industry standards such as robots.txt and LLMS.txt, keeping websites owners in total control. Participation is apparently completely optional, and the tool can be deactivated at any time without impact on the visible content of the site.
The tool is free for hostinger customers who use WordPress and the creator of Hostinger websites.
WordPress users can opt, sailing to their WP administration panel and visiting Hostinger – tools. There, they must locate the LLM optimization section and enable the web2agent function. Website builder users can choose to edit their site, selecting ‘more’ from the side panel, selecting ‘general configuration’ and finally activating web2agent.
Owain Williams
Owain is the website builder editor in Techradar. He has more than 7 years of experience in tests, using and reviewing the best website builders in the market. During his time in Techradar, Owain had blocked and spoken live in several leading events in the industry, as well as interviewing key executives of the main website builders, including Wix, Squarespace, Hostinger and Webflow.
Although it is unlikely that AI agents are the main source of traffic for their website at this time, there is a clear trend that demonstrates that this may be more common in the coming years.
According to Hostinger, in August of this year, Chatgpt.com obtained 5.8 billion visits, Google’s artificial intelligence descriptions now reach 1.5 billion monthly users, and the largest artificial intelligence bots are dragging 85% of websites every day.
These AI tools are already affecting how many people visit their site, and some studies suggest that click rates can fall into 50% when AI responses appear on the page.
But websites are far from being obsolete. People still need the information that their website has, they hardly begin to access it in a different way.
This new Hostinger tool makes it easier for websites owners to facilitate their AI sites. Of course, the use of web2agent does not guarantee that its content appears in the results of AI, but it is likely that its possibilities will increase, and, personally, I cannot think of a single problem of activating this characteristic.
