- 53% of all SMB owners of the United Kingdom use artificial intelligence tools for commercial advice: 60% of children aged 25-34
- 31% use tiktok, but this almost doubles among young people in 18-24
- Human emotion, experience and ethics are crucial
Half (53%) of SMB owners of the United Kingdom are now using AI tools, such as Chatgpt and Gemini, for commercial advice, but this is even more pronounced among younger entrepreneurs, where use increases to about 60% between 25 to 34 years.
Artificial intelligence clearly serves as a brainstorm tool to verify what family and friends say, and 93% still trust those people for commercial advice.
WorldPay, the company behind the investigation, says that young entrepreneurs are now redefining commercial advice, but it might not be a good idea.
The classic Internet search engines also remain a popular tool for 47% of the 1,250 business owners of the United Kingdom surveyed, but social networks could soon exceed basic internet searches. YouTube (51%), LinkedIn (41%) and Facebook/Instagram (37%) are rapidly gaining impulse, just like Tiktok, which sees a smaller participation of confidence of 31%, but 60%among young people of 18-24-24.
However, where AI and advice on social networks do not reach human advice, it is in a limited context (such as specific notes of the industry) and a potential bias. Videos published online can often promote certain agendas or schemes that may not act in the interest of young entrepreneurs.
They also run the risk of depending too much on unsecured sources and exposed to unrealistic expectations established by videos that especially select what the author wants to show.
“Today’s entrepreneurs must trust their personal networks and invest in the right tools to help their business prosper,” said GM of WorldPay for Smb Chris Wood international.
Fortunately, 93% still depends on humans to obtain advice, which adds layers of emotional, experience and ethics that unique size videos cannot offer.
In the end, a broader spectrum of information can only be a good thing, but young entrepreneurs must remember not to completely replace human advice with non -personalized online sources.
