- Samsung’s new smart TVs now include Vision AI Companion
- Conversational assistant works with Samsung Bixby, Microsoft Copilot and Perplexity
- AI seeks to make television a regular hub for tasks far beyond finding a show to watch.
Samsung has officially launched its Vision AI Companion for its new smart TVs, merging various AI models into potentially the de facto source of answers and assistance in your home. The combination of Samsung Bixby, Microsoft Copilot, and Perpleixty creates a personality that can do much more than simply suggest what to watch. AI can explain what’s happening with the show or movie you’re watching and answer any follow-up questions, translate a live show into another language, and even plan your Christmas dinner.
This is not the “What’s the weather?” of your father. voice remote control. Samsung aims to make its televisions the most intelligent and useful devices in the home. The collaborative panel of AI models adds to what could be the most conversational TV experience ever. The platform will launch on Samsung’s 2025 Neo QLED, OLED, Micro LED and lifestyle display lines.
Samsung is not positioning the Vision AI Companion as an individual tool, like a phone assistant or a desktop chatbot. It is presented as a collective interface, with which several people in a room can interact at the same time. A friend might ask you where the beach scene of the show they’re watching was filmed, or you might ask them for the recipe for a food shown on the screen. The TV might even respond to someone who comments that you should have a movie night on Friday by recommending options.
AI can hold natural, multi-step conversations and reference both what’s on the screen and what’s been recently asked. You can remember requests and refine results without having to repeat them every time. And the Live Translate feature can take any on-screen audio and translate it in real time.
It can also be less annoying than most AI tools for TV. Instead of pausing or talking through the content if you ask for weather information, you’ll simply see the information scroll up on the screen. When you request that recipe, visual guides appear in a side panel. Samsung is betting that the AI companion will turn passive viewing into interactive companionship.
Samsung smart home hub
Samsung is betting that a fusion of tools will be what gets people engaged with the smart TV assistant. Vision AI Companion is a search engine, translator, planner, visual explainer, recommendation engine, and more all at once. This is important since Samsung, unlike Apple or Amazon, does not have a smartphone-focused AI ecosystem or a dedicated smart speaker brand dominating the living room. Television is where Samsung can plant its AI flag.
Of course, you should also be comfortable with the TV listening to you. Samsung says the AI system takes privacy into account, only responding when the dedicated button is activated, and keeping user data protected. But to get personalized responses, the AI needs to know more about you. On-device learning and linked accounts mean you’ll have to embrace a TV that not only knows what you’re watching, but also who you are beyond the living room.
What Samsung is doing with the Vision AI Companion is positioning the TV not just as a window to the world, but as a sort of flat-screen personal assistant specifically for when everyone is at home. It won’t replace your phone, but it could make organizing your home life easier. If everything works as Samsung claims, one day you’ll wonder why you had to pause your show, pick up the phone, ask the question, and wait for a response.
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