- YouTube presents Ai Age’s verifications in the US. To filter inappropriate content
- Automatic learning will base decisions on videos and categories sought, among other criteria
- This announcement follows the recent YouTube blockade in Australia for minors and restrictions on social networks in the United Kingdom.
YouTube has announced the introduction of check -based checks to determine the age of the spectators.
This news occurs days after a complete prohibition of YouTube access for children under 16 in Australia, and the introduction of age verification controls in the United Kingdom under the online security law.
Testing the technology with a sample audience in the United States, YouTube plans to expand it throughout the country, adapting experiences based on the spectator age.
This not only means blocking inappropriate content. Personalized advertising will also be disabled for children, while older viewers must provide an identification issued by the Government to confirm their age if AI is wrong.
“Incorporated Protections” of YouTube
In a blog post, the director of YouTube Youth Products Management James Besser, wrote that “automatic learning age estimation” is being used to protect adolescents on YouTube.
Distinguishing the new measures of previous incentives such as YouTube children and supervised accounts for adolescents, Bester explained that the platform would work to present appropriate videos for age.
“During the next few weeks, we will begin to implement automatic learning to a small set of users in the US. To estimate their age, so that adolescents are treated as adolescents and adults as adults,” Beser said.
Automatic learning will record the searches and video categories, and the AI will make decisions based on these and other factors, including the age of the account.
“This technology will allow us to infer the age of a user and then use that signal, regardless of the birthday in the account, to offer our appropriate product experiences and protection for age,” adds Besser.
These protections include disable personalized advertising when children are looking and activating digital well -being tools. (These currently include rest reminders, daily timers and even a reminder to bed). In addition, the recommendations will be protected, with blocks in some repeated content.
These measures also seem to be VPN proof. He would not have felt any government that prohibits the VPNs if the measures based on AI are universal and cannot be avoided.
What follows?
Over the years, criticism of YouTube granular content controls have resulted in a subscription service (YouTube children), supervised accounts and integration of Google Family links.
The moment of this announcement, after the decision to include YouTube in the prohibition of social networks under 16 years of Australia, cannot be a coincidence.
After all, it seems that this is not just an effort from the US. “Now we take it to the United States, already measured, we will implement it in other markets,” writes beser.
Taking into account recent events, the United Kingdom would seem to be a high in that list of markets, followed by EU key nations that impose age verification measures.
