- YouTube is testing a new feature that stops sending notifications from the channels that you no longer look
- The objective of the characteristic is to prevent users from extinguishing Push notifications completely, instead of adjusting certain alert configurations for them.
- It could be a blessing for subscribers who are bombarded with unwanted notifications, but not so much for YouTube creators
Cleaning your YouTube notifications is a task in itself, and it is not the easiest, especially when you subscribe to the channels that constantly load, but YouTube is working to solve it. In a new test, YouTube is extinguishing the notifications of the channels with which it is no longer involved, and the days of overwhelming push notifications are almost behind us.
YouTube made the announcement a few days ago, and is specifically aimed at subscribers who have their notifications established for ‘everything’, but do not open these alerts. The notifications will still appear in their notification table in the YouTube application, but the platform will turn off the thrust alerts so that it is not bombarded with unwanted updates. YouTube has come into details about how this will be operated, declaring the following in its announcement;
“The spectators who have not recently committed to a channel despite having received recent push notifications will not receive push notifications in the experiment. Notifications will still be available through the notification entry tray in the YouTube application. The channels that are loaded shortly will not have their affected notifications.” It is not certain if users will be notified if these alerts are missing, nor the duration of this experiment.
When creators carry content to YouTube, one of the main ways to increase views and subscriber count is to encourage viewers to activate notifications so that they can be informed when a new video has been uploaded. If it is a frequent YouTube user and a serial video observer like me, then you have probably encountered notifications for each possible channel, which, in retrospect, results in an overwhelming wave of alerts, but the objective of the YouTube test is more than simply diluting excessive notifications.
Another benefit that saves time, but could cost the creators
It is not argued that having a platform takes control of its notification configuration is not orthodox and crosses the line in an invasion of personal environments. But this test could result in another benefit that saves time on YouTube after its recent reproduction tail experiments.
Although it is easy to amend its notification configuration to avoid an avalanche of alerts, it is common for YouTube subscribers to disagree them completely instead of adjusting the channel configuration. I know, I’m guilty of this. With this last experiment, YouTube aims to influence spectators to disable notifications completely just because their notifications are stacking, which is a useful characteristic and for which I am sure to be grateful in the long term, but I can see how this can be harmful to the creators.
Push notifications are one of the main things in which YouTube creators depend on their views and keep their committed audience, since it directly alerts their subscribers when the videos go live, so YouTube make the executive decision so that the spectators no longer receive alerts of the channels is a bold movement.
The platform is going through many changes at this time, after having launched its Youtube Lite YouTube level, but hopefully pay the same attention to the needs of those who trust their YouTube channel to make a living.
