- Advertising income remained stable even though the youtube views fell strongly
- Voluntary filter maintainers quickly solved the rules that caused problems
- The vague Google track about Adblockers leaves the creators confused
Since mid -August 2025, numerous youtubers have reported strong decreases in their video counts, in some cases up to 50%.
The falls mainly affected the views of the computers, while the numbers on televisions, tablets and mobile phones seemed stable.
YouTube has publicly declared that “there is no systemic problem that affects creators,” but also hinted that “adblockers and other extensions can affect the accuracy of reported views.”
Changes in the filter list ask questions
“The spectators used by Adblockers and other content blocking tools: adblockers and other extensions can affect the accuracy of reported views,” Google said.
“The channels whose audiences include a greater proportion of users who use such tools can see more traffic fluctuations related to the updates of these tools.”
However, Adguard, an advertisement company, has offered an additional context to the situation.
He suggested that the problem may have been linked to popular filters lists maintained by the community such as Easylist and rapid corrections of Ublock.
A new filter rule added to Easylist on August 11, 2025, directed telemetry requests is believed to be linked to the attribution and view of YouTube view.
That rule remained in place until September 10, when it was temporarily disabled.
A change similar to rapid corrections of Ublock was added on September 10 and was eliminated on September 17.
These public updates suggest that the rules briefly interfered with the way YouTube told the opinions.
Adguard points out that these rules never prevented anyone from watching YouTube videos and only blocked background requests linked to monitoring and telemetry.
This situation highlights the tension between the tools focused on privacy and functionality of online platforms.
While YouTube has followed aggressive measures against adblockers in recent years, this episode shows that filter changes can have unwanted effects even without deliberate interference.
It also reveals the transparency of open source communities, which quickly corrected the problem once its impact became evident.
The maintenance community of the filter list is mainly driven by volunteers, juggling with updates together with other commitments.
They acted quickly to disable problematic rules, demonstrating self -regulation and the capacity to respond to user needs.
The observers have contrasted this opening with the limited communication of YouTube, noting that the company of the company on the adblockers leaves very inexplicable.
Some creators are still skeptical, noting that advertising income has not fallen along with views, suggesting that the counting mechanism, not the real behavior of the spectator, was interrupted.
The episode feeds a broader debate about YouTube’s relationship with Adblockers.
Many users are resorting to these tools because they are frustrated by ads that feel irrelevant, ads that cannot be omitted, and worst of all, ads that last more than the videos themselves.
