Robinity (HOOD) It has been associated with Kalshi, a Basic Product Future Trade Commission (CFTC)-Iculate and blockchain -based prediction enquisador, to allow users to exchange NFL results and university football games.
The betting market will be available through the Robinhood Prediction Markets Center, available in the United States through Kalshi, said the popular commercial platform in a blog post on Wednesday.
“Customers can now exchange the results of the most popular professional and university football games, including all the professional clashes of the regular season, and all schools and independent of the Power 4 University,” according to the post.
Robinhood is positioning movement as an alternative to traditional betting platforms. Instead of enruting through the betting houses, these exchanges are executed in the exchange regulated by the Federal Government of Kalshi and are treated as products, not bets.
“Unlike sports bets, where the company establishes a line, event contracts take advantage of the power and rigor of the financial market structure and are offered in a market where buyers and sellers interact to establish the price,” said the blog post.
With this movement, Robinhood could come after some of the traditional betting platforms, such as Draftkings (DKNG) And Fanduel Father Flutter Entertainment (Flut).
Regulated sports bets
The launch marks the last Robinhood movement to prediction markets after previously indicating interest in space.
In March, the company launched a broader prediction market “center” available through exchange regulated by CFTC Kalshi, after the popularity of crypto-native platforms such as Polymket, where users bet on the results ranging from elections to inflation rates using the USDC.
Although Polymket operated in a regulatory gray area in the US.
However, Robinhood dodged those regulatory concerns by associating with Kalshi, which is an exchange already licensed by the Basic Products Future Trade Commission. That allows Robinhood to take advantage of the trade of sports, policies and macroeconomic events without triggering the play laws.
Today’s news is probably a step in a broader strategy since Robinhood begins with sports bets, one of the most popular betting paths. “We currently offer contracts through crypto, economy, finance, sports, culture and more, and others are added regularly,” said the post.
“Ultimately, our goal is to allow anyone, anywhere, to trade, invest or maintain any financial asset and make any financial transaction through Robinhood.”
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