- Apple TV+ has announced an immediate price increase of 30%
- Existing subscribers will be affected within 30 days after their next renewal date
- Currently, Apple TV+ is the only important transmission service without an advertising level
Apple TV+ has shocked subscribers today (August 21) with an immediate price increase that will make the subscription costs jump from $ 9.99 to $ 12.99 in the United States.
The 30% increase will immediately apply for new subscribers, and existing ones get more maneuver margin. You will see the highest price within 30 days after your next renewal date.
So, if you are an existing client, you may want to make the most of the best Apple+ Apple+ shows and the best Apple TV+ films before the change occurs.
Apple TV+ is home to acclaimed programs as Rupturewhich was recently renewed for season 3. We have also seen a significant exaggeration for Breaking Bad The creator Vince Gilligan and his new series, Pluribus, who has a spooky number you can call. But the buzz around these two shows may not be enough to convince the subscribers to stay.
Everything we know about the increase in Apple TV+ prices
It is not only the USA. What is affected by change. The Apple TV+increase will also affect global clients, and we have a summary of price changes below, which seem to vary according to the territory.
Country |
Old price |
New price |
US |
$ 9.99 |
$ 12.99 |
United Kingdom |
£ 8.99 |
£ 9.99 |
Australia |
$ 12.99 |
$ 15.99 |
As expected, subscribers have reacted to the news, and some have already canceled. This makes me worry about the future of Apple TV+, and it is a disappointment after we crown the service. Transmission service of the year in 2024.
With many of the best transmission services that offer levels with ads such as a cheaper option, I would not be surprised if Apple TV+ is forced to do the same.
According to Variety, “by justifying the price increase, Apple said that it has launched a large number of television and films programs and that the service does not include any ad. In fact, Apple TV+ remains the only important transmission service that does not offer a plan with reduced prices ads.”
But this decision has not dropped well. These are some of the annoying answers after Apple’s announcement.
Apple TV is of great quality, but the price is not justifiable … there is no huge back catalog. This is just greed. If they had a larger back catalog, I would be more open to pay, but I’m sorry, I will cancel it.August 21, 2025
You may have to cancel this when you finish the shows that I like. They have much less content than the other services. Apple TV Plus increases the price in the monthly plan – Cnet https://t.co/0y3oyedhapAugust 21, 2025
I was thinking I should cancel Apple TV. This will do it for me.August 21, 2025
At this time, Apple TV+ seems to have no intention of adding ads, but an additional reaction can change things in the future.
I like many of the shows there, personally, but I’m not sure I keep my subscription if prices continue to rise.
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