- Apple has attacked EU laws in a new press information session
- Airpods live translation is the last feature that does not appear in the EU
- The EU is “damaging privacy and security,” says Apple
After years of EU regulatory scrutiny, which involves large fines, alternative application stores and much more, Apple executives have talked about the pressures of the European bureaucracy, claiming that users are denied the “magical and innovative experience” offered by the Apple ecosystem.
“[EU regulators] You want to remove the magic, to have a strictly integrated experience that Apple provides, and make us as the other types, “said Apple executive Greg Joswiak, at a press conference, according to the BBC.
The comments occur when Apple launches the Apple Airpods Pro 3 along with a new live translation function for pipeline translations directly to its ears. The feature will not be available in Europe, because Apple would need to work extra to work with other devices in addition to airpods and iPhones.
This interoperability is key to the continuous demands of the EU, and an important part of the Digital Markets Law (DMA) that entered into force in 2022. The EU sees an ecosystem closed as bad for consumers, part of the reason why Apple’s intelligence was originally blocked for those of the EU countries, so the Apple promotes it as a benefit.
‘Socava Innovation’
The “Bureaucrats in Brussels” are “creating a worse experience for their citizens, our users said,” said Joswiak. “They are undermining innovation, they are violating our intellectual property and are damaging privacy and security.”
When opening its platforms to the hardware and the third -party software, through the lateral application of applications, for example, Apple insists that you have to weaken security and degrade the quality of the experience that comes with a configuration only Apple.
“[EU rules] They are a good thing for consumers, because that means that it really has options on which device you will use, and can make them talk to each other, essentially, “said Sébastien Pant, of the European Consumer Defense Group Beuc, to the BBC.
It is a debate that is unlikely to end soon, and Apple is not the only affected company. The EU continues to press for the power to decipher private messages in applications such as WhatsApp and Signal, which says it will benefit the law enforcement agencies, although it is essential for many technological organizations, safe and private encryption for users is essential.