With hybrid work now a common policy for organizations around the world, more is focusing on companies that provide tools to ensure that workers remain productive, wherever they are.
Speaking at the company logi work in London, Hanneke Faber described his goal of supporting: “The future of work: work smarter, live better, grow faster.”
Part of this is through the latest products, including its recently launched MX Master 4 Mouse, but Faber was also anxious to mention the role that humans play in the success of the company.
Reason to be
“Our mission is quite simple, extending human potential at work and game … our reason to be is to make people a bit better,” Faber told attendees.
Faber described three main macro trends in the technology industry at this time that affects the work that Logitech is doing, pointing out: “We sell work, our goal is to be a model for ways of working … (but) Our work in this space is never done; we are always thinking about the future of work … but success is never final.”
These trends include what she called “the certainty of uncertainty” as companies of all sizes adapt to changing trends worldwide, even when global IT expense continues to increase.
“There are many reasons to see the opportunity,” said Faber, “but the companies of the best race will be those … that are agile, they take advantage of an environment in constant change.”
“Today is probably the slowest day of the rest of our lives.”
The other trends referred to AI and work from anywhere, with Faber pointing how both were configured to play an important role for an company like Logitech.
AI needs hardware to learn, he said, highlighting how humans interact with chatbots and agents who use accessories such as microphones, web cameras, keyboards and mice.
“Hardware is the eyes, ears and hands of AI,” he said, describing these products as the “sensory layer for AI.”
With AI now playing such an integral role in the work in all areas, companies must offer attractive spaces to attract the best talent in AI, said Faber, which includes offering the best hardware.
Most companies are now adopting hybrid work, with Faber revealing research that demand that more than 75% of people say they work in different places now, a trend that is no longer just for office workers.
“The work must be optimized, regardless of where the workers are,” he said, “it is no longer the amount of technological tools, it is how much friction they eliminate.”
