- Paying rescue demands has become less effective, says Veeam’s study
- Ransomware attacks cost companies millions
- Having an alternative infrastructure can reduce inactivity time
New research has affirmed that less and fewer companies are recovering their data after paying the rescue demands, which makes them even more expensive when it comes to a complete recovery.
The survey by Veeam found only one in three (32%) that they paid recovered their data in 2024, compared to more than half (54%) in 2023. On the other hand, the number of organizations that recover their data without paying has doubled more than the duplicate (14%to 30%) in the same period of time.
However, the impact of ransomware attacks is amplifying with a greater volume and the fact that the United Kingdom government plans to prohibit rescue payments by the public sector and critical organizations of national infrastructure.
Ransomware recovery is not guaranteed
Veeam says that almost two thirds (63%) cannot recover from a crisis throughout the site because they lack alternative infrastructure options. The interruptions, which can last weeks, can cost up to £ 1 million per hour of inactivity, says the company.
In 2025, we have already seen several high profile attacks in the United Kingdom. M&S and CO-OP attacks earlier this year could cost up to £ 440 million, and a more recent attack against Jaguar Land Rover could be costing £ 50 million per week.
The report also covers a change in tactics, and many now avoid encryption and opt for theft and data extortion. Others simply want to cause interruption, without necessarily focusing on financial gain.
Veeam Emea GM and SVP Tim Pfaelzer explained that “the attackers remain an unreliable method to recover data”, therefore, the general payments of Ransomware fell 22% between 2023 and 2024.
Looking towards the future, Pfaelzer emphasizes the importance of having backup systems in place: “[Businesses] It must focus on improving the resilience of reference data with alternative infrastructure and robust backup copies to completely deny the need to pay the bailouts. ”
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