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LeBron James’ new advertisement about Hennessy has led to a lawsuit against him.
The NBA’s all-time leading scorer announced his “second decision” was a new exclusive bottle, but he teased the announcement the day before and many thought the “decision” would be a retirement at the end of the season.
After the teaser video appeared, Andrew Garcia purchased two tickets to the Los Angeles Lakers’ game against the Cleveland Cavaliers, who drafted James in 2003, for about $432 each on Ticketmaster, according to TMZ Sports.
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Los Angeles Lakers forward LeBron James on the court during Game 5 of the first round of the NBA playoffs at Crypto.com Arena. (Robert Gauthier/Los Angeles Times via Getty Images)
Garcia told TMZ Sports that James owes him money for “fraud, deceit, misrepresentation and any basis for legal recovery.”
“I wouldn’t have bought it if he hadn’t retired. Plain and simple,” GarcĂa told the outlet.
According to StubHub, the average ticket price nearly doubled from $250 to $500 after the teaser video, and sales increased 20-fold in the first hour after the announcement, primarily for the team’s final home game of the season.
A representative for James did not immediately respond to Pak Gazette Digital’s request for comment.
In Monday’s preview, James declared the announcement would be “the decision of all decisions,” and speculation ran rampant as he will soon begin his record-breaking 23rd NBA season.
Last week, James, 40, did not offer much clarity about his plans for eventual retirement.

Los Angeles Lakers forward LeBron James gestures during the first half of an NBA basketball game against the Denver Nuggets on Saturday, March 2, 2024, in Los Angeles. (AP Photo/Mark J. Terrill)
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“I’m excited about the opportunity to be able to play the game I love for another season,” James said on Sept. 29. “Regardless of how the journey plays out this year, I’m very invested, because I don’t know when the end will be. I know it’s much sooner rather than later.”
James has barely shown any signs of slowing down. In his age 40 season, he averaged 24.4 points, 8.2 assists and 7.8 rebounds. He had 10 triple-doubles last season, his most since 2019-20, when he won his fourth NBA championship.
After turning 40 on December 30, James averaged 25.1 points per game, the most of any player age 40 or older.

Los Angeles Lakers forward LeBron James appears during the first half of an NBA basketball game against the Utah Jazz on Feb. 10, 2025, in Los Angeles. (AP Photo/Mark J. Terrill, File)
James became the first player in NBA history to play in the league at the same time as his son, Bronny James, who was drafted by the Lakers last summer. The two played 21 games together.