- Bluehost Servers Outperform Several Premium WordPress Hosting Competitors
- Company claims latency reduced by 120 milliseconds in key regions
- Google ranking signals reward websites that load faster and respond instantly
Bluehost has introduced a new global data center expansion aimed at reducing latency and improving site performance.
The company claims that this move will help businesses achieve better rankings on Google.
Bluehost, known for its long presence in the web hosting industry, says the initiative is aimed at entrepreneurs and SMEs looking for faster and more reliable online platforms.
Expanding infrastructure for global reach
The expansion includes seven major locations in Europe, Asia and South America, including Frankfurt, Mumbai, São Paulo, Paris, Sydney, London and Madrid.
According to Bluehost, this infrastructure upgrade physically brings servers closer to users, improving load times and reliability.
These improvements could benefit small business web hosting by reducing delays during browsing or checkout.
The company claims its new infrastructure can reduce latency by up to 120 milliseconds and deliver page loading speeds two to three times faster than the industry average.
Benchmark tests cited by Bluehost reportedly show that their WordPress-hosted pages load up to 3.8 times faster than those hosted by some premium competitors in regions such as Europe and Asia.
Bluehost emphasizes that website speed plays a measurable role in user engagement and conversion.
Refers to the study. Milliseconds make millions from Deloitte and Google, which found that a 0.1 second improvement in speed could lead to higher conversion rates and lower bounce rates.
The company ties this to Google’s recommendation that pages load in 2.5 seconds for main content and 200 milliseconds for user interactions.
However, while performance can contribute to a higher ranking, Google’s algorithms weigh many other factors, such as content quality, accessibility, and mobile responsiveness.
Faster hosting may reduce abandonment rates, but does not guarantee improvements in visibility or ranking.
Bluehost’s new hosting architecture reportedly includes region-specific replication and localized failover to maintain 99.99 percent uptime and disaster recovery capabilities.
It describes the platform as “enterprise-grade,” but accessible to smaller brands that lack the resources of large corporations.
Despite these claims, the competitive web hosting market already offers similar low latency and free web hosting solutions for startups with limited budgets.
Bluehost’s offering may appeal to companies that need small business web hosting with global reach, but its real-world advantages will depend on consistently delivering the promised speed and reliability.
“Our data center expansion reflects our belief that world-class web and commerce experiences should be fast, reliable, secure and accessible to everyone. We have built an enterprise-grade digital foundation that is accessible to SMBs,” said Sachin Puri, CEO of Bluehost Group.
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