Prince William promotes Fashion Week ahead of visit to Brazil


Prince William: file photo
Prince William: file photo

Prince William highlighted sustainable innovation on Wednesday ahead of the upcoming Earthshot Prize ceremony in Brazil.

Taking to his Instagram stories, the Prince of Wales shared a new clip featuring Lagos Fashion Week.

The short video, titled “Earthshot Award Presents: Lagos Fashion Week: Building a Waste-Free World,” celebrates the Nigerian fashion industry’s efforts to reduce waste and promote eco-friendly design practices.

Prince William promotes Fashion Week ahead of visit to Brazil

The footage, originally produced in collaboration with Earthshot Prize and Lagos Fashion Week Official, highlights local creators and designers reinventing fashion through sustainability.

The video shared on Instagram is part of a campaign to showcase the global changemakers nominated for this year’s Earthshot Prize.

The Earthshot Prize is an initiative launched by Prince William in 2020 to find solutions to the planet’s most pressing environmental challenges.

The Earthshot 2025 Prize ceremony will take place in early November in Brazil, where five winners will each receive £1 million to advance their environmental projects.

Through their social media platforms, the Prince and Princess of Wales continue to promote innovators working to “repair and protect our planet.”



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