Blake Lively blames Justin Baldoni for the financial impact on sales of her hair range.
The actress, 37, reportedly saw Blake Brown’s retail sales drop by up to 78 percent following online criticism.
Lively’s claims come amid her ongoing sexual harassment and defamation lawsuit against Finish with us co-star and director Baldoni, 40 years old.
Lively’s lawsuit claims that Baldoni, the film’s production company, Wayfarer Studios, and others engaged in “a carefully crafted, coordinated, and resourced retaliation plan to silence her and others from speaking out.”
The star said the “financial damages…continue to the present,” according to her lawsuit.
“Based on internal sales projections, the sudden and unexpected negative media campaign launched against Ms. Lively depressed retail sales of Blake Brown products by 56 to 78 percent.”
The actress stated that her alcohol brand Betty Buzz and Betty Booze also suffered greatly.
“Around the same time, the social media accounts of Ms. Lively’s brands, including Betty Buzz and Betty Booze, were inundated with hateful comments, which began to resonate across other social and traditional media outlets,” the lawsuit states. .
The comments, the lawsuit claims, accused her of being a “bully” or a “bad girl.”
Court documents state that the “emotional impact on Ms. Lively has been extreme,” as well as her husband Ryan Reynolds and their four children.
“There are days when he has a hard time getting out of bed and often chooses not to venture out in public,” she says. “While she has struggled to maintain her personal life and business interests, behind closed doors she has suffered grief, fear, trauma and extreme anxiety.”
Meanwhile, Baldoni’s lawyer has denied her claims, saying that all hate on social media is organic and not instigated by them.
