Google will bring Polymarket and Kalshi prediction market odds directly to Google Search and its revamped Google Finance platform, giving users access to crowd-based forecasts on key future events.
The move is part of a broader rollout of features aimed at making Google Finance more interactive, AI-powered, and globally accessible. For now, market prediction data will be displayed in response to natural language queries such as “Will the United States enter a recession in 2025?” or “Who will win the 2024 US presidential election?” Users will see market odds in real time, along with graphs showing how the odds have changed over time.
Prediction markets work by allowing people to buy and sell stocks based on the outcome of future events. The resulting prices reflect the collective expectations of the market.
The article leverages the idea that the “wisdom of the crowd” can sometimes offer a more accurate forecast than traditional experts or models. While prediction markets have long existed on the fringes of finance and politics, Google’s integration brings them directly into mainstream tools.
This is one of the first times a major technology platform has incorporated real-time predictive market data into its consumer-facing products. For Polymarket, a blockchain-based platform that operates outside the US due to regulatory restrictions, the partnership is an important step towards broader visibility.
The update is part of a broader overhaul of Google Finance, which also includes Deep Search, a tool that uses Google’s Gemini AI to generate long-form cited financial answers, and new earnings call tracking features with real-time transcripts and summaries.
Prediction market data is currently rolling out to Google Labs users, with wider access expected soon. Google also announced that the updated Google Finance will expand beyond the US, starting with India.
