Colorado athletic director defends Deion Sanders amid team’s lackluster season


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Colorado football’s third season with Deion Sanders at the helm has faced considerable headwinds. The Buffaloes have lost four of their last five games and enter a Week 11 matchup against West Virginia with a 3-6 record.

However, Sanders continues to have the support of one of the university’s top athletic officials. Colorado athletic director Rick George expressed confidence in the job Coach Prime is doing. George’s only preference would be for the team to get more wins.

“I’m proud of Coach Prime. It’s been a tough year that he’s been through. He’s been a trooper, he’s worked hard, he’s motivated. He’s doing the things I want him to do as a coach. We just have to win more FB games,” George told reporters.

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Colorado Buffaloes head coach Deion Sanders, left, talks with CU athletic director Rick George after defeating the TCU Horned Frogs 45-42 at Amon G. Carter Stadium in Fort Worth, Texas, on Sept. 2, 2023. (Andy Cross/MediaNews Group/The Denver Post via Getty Images)

George appeared to be referencing Sanders’ health battles, a closely watched topic heading into the regular season. In July, Sanders announced Doctors had removed his bladder after the discovery of a tumor. Sanders said there has been no evidence of cancer since the surgery.

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Doctors said a section of Sanders’ intestine was reconstructed to function as a bladder. Sanders faced questions about whether he would be fit to coach after his health scare, but remains steadfast in his commitment to Colorado.

Sanders was named head coach of the Colorado football program in December 2022. He took over a program that won just one game the previous season. Sanders, a charismatic NFL legend, immediately highlighted a program that had long been an afterthought.

Colorado head coach Deion Sanders calls a timeout in the first half of a game against TCU on October 4, 2025 in Fort Worth, Texas. (AP Photo/Tony Gutiérrez)

This season, Sanders has routinely faced opposing teams with a considerable talent advantage. Coach Prime hasn’t been as successful in recruiting lately. Last year, Colorado made the jump to the Big 12 Conference. The Buffaloes won nine games in 2024, but have struggled to find replacements for two-way player Travis Hunter or quarterback Shedeur Sanders.

Hunter was the second overall pick in April’s NFL Draft, while Shedeur was selected in the fifth round.

Colorado head coach Deion Sanders watches his players warm up before a game against Utah on October 25, 2025 in Salt Lake City, Utah. (AP Photo/Tyler Tate)

Kaidon Salter transferred from Liberty to Colorado in the offseason, but his mixed performances have opened the door for fellow quarterback Julian Lewis and others to see playing time.

Sanders banned players from speaking to the media after the Buffaloes’ 52-17 loss to Arizona last week. Saturday’s Colorado-West Virginia game is scheduled to begin at noon ET at Milan Puskar Stadium.

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