- Premium OLED and also more affordable LCD TVs
- It will also bring speakers, multi-room audio and headphones to the US.
- January 2026, TV prices to be confirmed
Loewe, one of the most interesting European electronics brands, officially arrives in the United States. The firm is well known for its intriguing design choices, such as making televisions out of concrete and metal and creating diamond headphones that cost more than a car. But it also makes some more practical products, so the arrival of its OLED and LCD TVs to the US market could be significant.
Loewe sources many of its OLED panels from LG Display and customizes them, as well as manufacturing its own MLA (Micro Lens Array) OLEDs for its super premium models, and builds its products to last. When we recently met with Loewe, they proudly told us that they had just repaired a client’s television that was almost 20 years old.
So can American customers expect Loewe models to join the ranks of the best TVs?
What products does Loewe bring to the United States?
The US version of Loewe’s website currently lists Inspire, Stellar and Iconic luxury and high-end TVs, including the Stellar Concrete and Iconic Inspire 55 Bronze, although without pricing information. The latter is really attractive, but it won’t be cheap: in the UK, a 55-inch Inspire costs £6,999. That equates to approximately $9,360 without taking into account tariffs. The sizes of these televisions range between 42 and 97 inches.
The website also lists some relatively affordable LCD TVs, the Callas series. Those TVs are listed in 32- and 43-inch sizes.
In addition to televisions, Loewe’s website also includes headphones, sound bars, multi-room sound systems and radios. Those products do have prices, so, for example, there are home theater speaker sets for between $4,040 and $4,690, sound bars between $390 and $1,305, and headphones starting at $260.
Loewe says it is planning a long-term presence in the US market: this is “the beginning of a long-term commitment to growth, innovation and customer experience in one of the most dynamic markets in the world.”
It’s fair to say that Loewe won’t be going up against the likes of Hisense and TCL at your local Best Buy. But the arrival of high-end TVs in January 2026 means more options for premium TV buyers, and that can only be a good thing.
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