Meghan Markle is ready to turn the page on As Ever.
The Duchess of Sussex just teased a surprise product launch for her lifestyle brand after months of keeping a low profile. On Monday night, Meghan, 44, reposted a simple “Save the Date” message on her Instagram, directing her followers to the next morning, i.e. January 13.
“For the chapters you want to savor the most… 1.13.26,” the title read, offering no further explanation. The accompanying image showed an open, blank journal resting on a surface, with a black leather bookmark poking out. Stamped in gold were the words “I fell asleep.” The marker, in particular, is an already released As Ever product.
There was no trailer for the trailer, which made the release seem even more unexpected. If confirmed, the release would mark As Ever’s first release of the year.
It would also be Meghan’s first product launch since the As Ever Holiday collection debuted on October 28. That collection featured a mix of returning fan favorites and new items. It also launched with similar “save the date” teasers, sparking speculation about what could be next. Some fans are already wondering if this surprise drop could hint at a Valentine’s Day-themed collection.
Beyond As Ever, Meghan has kept her brand presence selective. In December, she collaborated with Compartes to launch a limited-edition trio of chocolates, which quickly sold out.
Now, with the new year underway, Meghan is ready to give fans the next chapter of As Ever.
