- New content inspired by the Coach fashion brand arrives The Sims 4 in an official collaboration
- This includes virtual bags and lots of clothes.
- It’s all free and available today.
The Sims 4 Players will receive a host of new, free content today as part of the game’s latest collaboration.
As announced by developer Maxis, fashion brand Coach is making its way into The Sims 4 in the form of nine new free items. This includes a number of garments available in Create a Sim inspired by the brand’s real-world sneakers, varsity jackets and Soho skirts.
Some info: The Coach logo was not translated because it is a brand. In another language they would still say “Coach”. We have Simlish samples where the logo is more prominent. Above are duplicate samples using Simlish. In the trunk, the samples show English or Simlish.
— @ashaife.bsky.social (@ashaife.bsky.social.bsky.social) 2026-01-13T12:19:48.563Z
Although many of the garments feature the ‘Coach’ logo in English, Simlish purists will be pleased to know that there are alternative color options available that replace it with one in the fictional language.
Some decoration elements are also being added, all based on the brand’s luxury bags. There’s the expensive Coach trunk, plus the smaller Coach Tabby and Brooklyn bags, all with a variety of selectable style options to choose from.
In addition to this, the Carriage House themed house will be available in the game’s gallery, complete with a prefab building called The Bag. The family has three members: roommates Jonie Bag, Brooke Lynne and Selena Zhiwei, all representing the brand’s team.
The collaboration launches today and players are encouraged to share their new looks with ‘#CoachxTheSims’ on social media.
The Sims 4 is now available as a free-to-play title for PC, Xbox One, and PlayStation 4. You can also play it on Xbox Series X, Xbox Series S, and PlayStation 5 via backward compatibility.
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