The Sony A7 V has just dethroned Nikon: it has shot to number one on Japan’s best-seller lists and also tops our camera buying guides.

• The Sony A7 V is the best-selling model in stores in the US and Japan
• It also tops two of our top camera buying guides.
• Strong end-to-end capabilities key to your appeal

The Sony A7 V is currently killing it on the sales front, and that doesn’t surprise me; After all, our in-depth review from late last year described it as writer Peter Fenech’s “favorite Sony camera of all time.”

But before we explain why this 33MP full-frame camera is so attractive, let’s look at the latest sales figures. Japanese site Getnavi.jp reports that retailer Yodobashi ranks the A7 V as its best-selling camera for the period covering the second half of December 2025, despite it being a completely new release. Meanwhile, Sonyalpharumors.com reports that the camera is also the best seller at US retailer B&H Photo.

That’s pretty impressive, considering it’s a model that costs US$2,899 / £2,799 / AU$4,699 for body only and has just been launched. But the Sony A7 V also tops two of TechRadar’s lists, recently taking the number one spot following updates to our buying guides for the best camera for photography and the best mirrorless camera.