Rumors are intensifying that OpenAI, the creator of ChatGPT, could be preparing for a while to acquire the visual discovery platform Pinterest.
According to reports cited by The informationOpenAI is considering Pinterest as a strategic asset to secure a huge new source of human-generated data.
The objective of the acquisition is to evaluate purchasing trends and visual search.
By owning Pinterest, the company is poised to fill the gap in its users’ real-time behavior and trends due to the lack of its own social network or search engine, unlike its rivals Google and Meta.
Pinterest is considered a web traffic powerhouse. According statesmanIn March 2024, only 1.3 billion visits to the Pinterest website were measured. This made it one of the most visited websites.
As of Q3 2023, Pinterest had 482 million monthly active users worldwide.
By taking over Pinterest, OpenAI will gain industry-leading product recommendation algorithms and a rich dataset of tagged images.
This will help the AI giant create new sources of advertising revenue and provide high-quality data to train its AI models.
The company previously added ads to ChatGPT, which is part of its aggressive pursuit of new revenue streams. Despite being an industry leader, operating losses for 2025 are estimated at $8 billion and are expected to continue growing in 2026.
On the user side, the OpenAI acquisition would likely mean deeper integration of AI into the platform’s search and pinning functions.
More broadly, the acquisition signals a persistent consolidation of the Internet under major AI players, changing the way digital discovery and commerce work.
OpenAI has not commented publicly on the matter, but the report remains speculative.
