- Salesforce SVP and GM Confirms Heroku Loses Priority in AI-First World
- Agentforce has emerged as an agent AI development platform
- Heroku will continue to receive important stability and security updates
Salesforce has announced that it will stop developing new features for Heroku, an app building and deployment platform, and move it into a “sustained engineering” phase.
The decision was announced in early February 2026 by Salesforce Senior Vice President and General Manager Nitin T Bhat, who confirmed that the platform will continue to get updated stability, security, reliability, and support.
In the immediate term, existing customers can continue using Heroku and renew their subscriptions without changes to pricing or services; However, it is unclear if Salesforce plans to eliminate Heroku in the long term.
Salesforce has stopped developing Heroku
While existing customers can continue to use Heroku, Salesforce has finalized new enterprise contracts (but existing contracts and renewals will continue to be honored).
“There are no changes for customers using Heroku today,” Bhat wrote. “Customers who pay by credit card in the Heroku dashboard, both existing and new, can continue using Heroku without changes to pricing, billing, service, or daily usage.”
“Sustainable engineering” is tech company speak that doesn’t talk about a future roadmap or more innovation, as well as the potential long-term risk of extinction.
Adobe recently announced that it would be shutting down Animate, before quickly reversing what it had said about moving the app into “maintenance mode,” which for all intents and purposes means the same thing.
For context, Heroku hasn’t always been a Salesforce product. The company acquired Heroku in 2010, positioning it as a key platform for creating custom applications alongside its CRM. But recent years have seen the rise of Agentforce, a new AI-focused agent development platform, so Heroku could be seen as a platform that doesn’t meet current AI standards.
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