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Brett Favre believes there has been a change in the NFL’s engagement strategy.
The Pro Football Hall of Famer discussed the topic during an appearance on Tomi Lahren’s OutKick show earlier this week, in which Lahren said he felt the NFL shifted its focus on how it engages fans “somewhere around Colin Kaepernick.”
It was a sentiment Favre agreed with.
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Green Bay Packers quarterback (4) Brett Favre warms up before playing against the Detroit Lions at Ford Field. (Tom Szczerbowski/USA TODAY Sports)
“I think there’s probably some truth to that. I really don’t know why that’s changed,” Favre said. “Because I think the general football audience is people like you and me. Maybe they love football, or maybe they’re a casual fan, when the weather’s nice, but it’s the biggest show in town. So you see it, you know, you see the halftime show and who sings the national anthem. You know, it’s been that way for a long time.
“But you’re right, you know, in the last 10 years, maybe a little more, there’s been a slight change. For some reason, I have no idea, because you want to appeal to your true fans. And it doesn’t seem like that’s the case anymore.”
Green Bay Packers quarterback (4) Brett Favre is interviewed after defeating the Detroit Lions. (Tom Szczerbowski/USA TODAY Sports)
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Conservative fans were upset by the decision to have Bad Bunny perform during the Super Bowl halftime show; was widely criticized for having almost its entire performance in Spanish.
President Donald Trump called it “one of the worst” halftime shows of all time.
“This ‘show’ is just a ‘slap in the face’ to our country, which is setting new standards and records every day, including the best stock market and 401(k) ever! There is nothing inspiring about this disaster of a halftime show and watching it, you will get rave reviews from the fake news media, because they have no idea what is happening in the REAL WORLD,” Trump wrote on Truth Social shortly after the show.
Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks at Levi’s Stadium in Santa Clara, California on February 8, 2026. (AP Photo/Julio Cortez)
The show was the fourth most-watched of all time, but NFL ratings continue to skyrocket. NFL games accounted for 92 of the 100 most-watched television broadcasts throughout 2025.
