- Report finds that 82% of sports organizations are currently implementing AI
- Almost all plan to increase investment in the next 12 months
- More sports-specific technologies required to achieve goals
The vast majority of sports organizations are set to boost the use of artificial intelligence tools in the future, as demand for greater technological innovation shows no signs of abating, new research claims.
A study published by SportsPro and Sportradar Group AG found that while more than 80% of sports organizations are currently implementing AI to assist operations, almost two-thirds believe more sports-specific technologies are needed to achieve their business goals.
Almost all organizations (98%) said they planned to increase their use of AI in the next 12 months, while 72% see AI as the technology with the most potential for their organization in the next five years.
AI sports revolution
When it comes to specific technologies and areas of interest, more than half (57%) said 5G and improved Wi-Fi connectivity had the greatest potential to transform the on-site experience, and more than three-quarters of 78% say advanced data analytics will have the most significant impact on the playing field over the next five years.
But some concerns were raised, as while 80% of respondents think the technology industry is currently well equipped to serve sport, almost two-thirds (63%) said they believed more sport-specific technologies were needed to achieve future goals.
“Modern technologies have revolutionized virtually every aspect of sport, transforming the way it is played, organized and consumed at every level,” said the report’s lead author, Steve McCaskill.
“Sport’s embrace of scientific knowledge, data analytics and increasingly capable hardware and software have redefined the boundaries of sports performance, reimagined the fan experience and unlocked new efficiencies and revenue streams that have accelerated growth off the field of play.
“The next stage of sport’s great digital transformation will be defined by AI, while advances in mobile technology and more affordable solutions will have a spectacular democratizing effect, bringing the sporting and commercial benefits of this revolution to millions more people around the world.”
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