- Tim Cook anticipates “a great week ahead” in a publication on X
- Apple has already confirmed an experience that will take place on March 4
- Cook points out that the news will begin on Monday, March 2
Ahead of Apple’s confirmed experience on March 4, 2026, which invited media, creators and guests including TechRadar, CEO Tim Cook teases “a big week ahead.”
That’s quite a tease, and Cook goes further in a post on X (formerly Twitter), writing, “It all starts Monday morning!” This suggests that we may see several days of announcements leading up to the March 4 experience rather than a single event. That will likely be where Apple unveils the full new lineup, which is rumored to include new iPads, a follow-up to the iPhone 16e, and several new Macs.
The latter is expected to take center stage, potentially headlined by the long-rumored low-cost MacBook, and the accompanying teaser video Cook shared certainly seems to support that theory. Here’s Tim Cook’s full post on X.
A great week ahead. It all starts on Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2rFebruary 26, 2026
This is also not the first time Cook has mocked products and news about
This time around, rumors have been circulating about a new entry-level iPad and iPad Air, a successor to the iPhone 16e, and several new Macs. The attached video shows a hand playing with a shape to form an Apple logo in the same silver color that many Apple products come in, including Macs.
I mean, it’s hard not to see the surface as the back of the top lid of a MacBook Air or Pro, as well as the top of a Mac mini or Mac Studio. Although you could also say that the hand playing with the logo elements to create the final shape hints at gestures, I don’t think that’s the focus here… at least not yet.
At the head of the rumors is the supposed arrival of the low-cost MacBook. This long-rumored device would represent a new entry-level option in the all-in-one portable Mac family and at a significantly lower price. It’ll likely arrive at $699 with a similar shape, hopefully combined with a much more colorful build, and instead of an M-series processor, it’ll use an A-series chip that can still run macOS, and probably quite well.
Adding to the fun color options rumored for this low-cost MacBook is the fact that press invitations for the March 4, 2026 event featured Apple logos in several colors: yellow, blue, and light green. Beyond a low-cost MacBook, Apple will likely take advantage of next week to implement the M5 Pro and M5 Max chips in the 14- and 16-inch MacBook Pros.
For the iPad, we expect a fairly similar update to what the base iPad and iPad Air received in early 2025. It would be a processor upgrade for both: the iPad Air would get the M4 chip, which offers even more performance in a great build, and the new base iPad, which would be the 12th generation, would get an A18 chip. That would speed things up from the A16 chip and also enable support for Apple Intelligence.
Lastly, based on reports and rumors, and timing, we’re pretty sure the iPhone 17e will arrive next week. This mid-range iPhone would succeed the iPhone 16e and would likely keep the same general structure, but speed things up with the A19 processor. That same chip powers the iPhone 17 and should offer a fast experience, even if it’s a slightly less powerful variant; think about losing a core or two.
Of course, there’s always the chance that we’ll see something more revealed, and Tim Cook teases that it’s going to be a big week. Could that mean we’ll see a next-generation Studio Display? Or potentially upgrades to MacBook Air, Mac mini or Mac Studio? Time will certainly tell, and we only have a few days until Monday, March 2, 2026, when TechRadar will report on all of this, along with our expert analysis. Let us know in the comments below what you’re most excited to see.
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