Binance.US, the US subsidiary of the world’s largest cryptocurrency exchange, named Stephen Gregory as CEO, installing a compliance-focused executive at the helm at a time when competition among US cryptocurrency trading platforms is accelerating.
Gregory replaced Norman Reed on March 9, the company said in a statement shared with CoinDesk. He was previously US CEO of digital asset platform Currency.com, where he led the company through its 2025 acquisition by CXNEST. He also held compliance leadership positions at crypto exchanges Gemini (GEMI) and CEX.io.
The change in leadership comes as the U.S. cryptocurrency exchange landscape is changing. In recent months, trading platforms have been quick to expand beyond digital assets, adding products such as tokenized stocks, prediction markets and traditional stock trading. Some exchanges have also partnered with major US stock exchanges to explore trading blockchain-based versions of publicly traded stocks.
The appointment puts a legal and regulatory specialist in charge at a time when US oversight of crypto companies remains a central issue for the industry. Reed will remain with the company in an advisory capacity.
Gregory said the exchange’s brand remains strong and closely tied to the vision of its founder. “The Binance.US brand is extremely powerful,” he told CoinDesk, noting that its owner, Changpeng “CZ” Zhao, has “continually advocated for making the United States the crypto capital of the world.” He said he plans to guide the company into its next phase while building on that foundation. Gregory added that by focusing on innovation for customers, Binance.US is positioned to take advantage of emerging opportunities and expand access to decentralized finance and a broader “tokenized value ecosystem.”
The Binance global platform remains by far the largest cryptocurrency exchange in the world. The exchange recorded nearly $10 billion in trading volume in the past 24 hours, more than five times the volume of rival Coinbase (COIN), according to data from CoinGecko.
The company said it plans to expand several parts of its business under Gregory’s leadership. Last year, it introduced products including Boost, betting services and a revamped referral program. It plans to expand its “Earn” suite and build new gateways that connect users to decentralized finance and tokenized assets.
