Meghan Markle is planting the seeds for the next chapter of her lifestyle brand and all signs point to Australia.
As she prepares to travel to Australia with Prince Harry next month, the duchess is preparing what could be a strategic expansion of her growing company, As Ever.
While the royal couple’s visit includes public engagements, Meghan’s agenda carries a clear business advantage.
She will appear at the exclusive Her Best Life retreat in Sydney, a luxury gathering where attendees can expect curated experiences and wellness-focused sessions at the InterContinental Sydney.
The Duchess has reportedly secured a dozen trademarks in Australia for As Ever, ranging from skincare and homewares to gardening tools, jewelery and even podcasts.
It’s a broad portfolio that hints at a brand that aspires to be less of a store and more of a lifestyle ecosystem.
Royal insiders suggest this trip is far from a casual visit. Industry observers believe it could serve as a testing ground for a new audience, especially given the country’s strong appetite for wellness culture and premium lifestyle brands.
