- Apple Business is an MDM, advertising, and online presence manager in one
- Will replace Business Connect/Essentials/Manager in April 2026 and will be free
- Businesses in the US and Canada will be able to advertise on Maps starting this summer
Apple has announced the upcoming launch of Apple Business, which combines Business Connect, Business Essentials, and Business Manager into a single platform.
For example, previously paid device management ($2.99 per device per month for Essentials) will now be included at no additional cost, hopefully offering better value for users.
Apple Business’ core capabilities revolve around mobile device management, so customers can expect things like Apple Managed Accounts to separate personal and work data, employee management, pre-configured devices, and zero-touch deployment. Employees will also be able to access a separate companion app to manage conflicts such as applications, contacts and support requests.
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Apple Business Launch
The company also announced upcoming support for creating ads within the Maps app. “Starting this summer in the US and Canada, businesses will have a new way to get discovered by using Apple Business to create ads in Maps,” Apple wrote.
Although the iPhone maker highlighted its strong privacy credentials to ensure the anonymity of the ad viewer, Apple did not share finer details, such as cost, with the advertiser.
Also on the Maps front, Apple Business carries over a long-standing Business Connect tool that allows businesses to manage branding, logo and key details consistently across Maps, Wallet and other apps. Brand and company information continues in emails, Spotlight Search, and Tap to Pay on iPhone.
Apple Business will launch on April 14, 2026 as a free tool for businesses to manage their online presence and their employees’ devices, effectively replacing the previous Connect, Essentials, and Manager platforms. It will be free in more than 200 countries, but ads in Apple Maps will only be available for the US and Canada when the feature launches in the summer.
AppleCare+ for Business coverage will be separate and billed at $6.99 per month or $13.99 per month for up to three devices. iCloud storage plans can also be added for a fee.
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