- Netflix has quietly announced another price increase across all of its tiers.
- So far, only US customers appear to have been affected.
- Outraged users have canceled or threatened to cancel their subscriptions
It’s happening again, Netflix fans. The world’s largest streaming service has quietly announced another price increase and, to no one’s surprise, its enraged fans have heavily criticized the move.
First spotted by Android Authority yesterday (March 26), the plans and pricing section of the Netflix Help Center website has been updated to confirm that the cost of all three tiers has increased.
At this time, only US users are affected, so subscribers in the UK, Australia, and any other countries where Netflix is available and they are immune (at least for now). However, American customers make up a sizable portion of Netflix’s global user base, so many in the United States will be hit hard by the now-annual price increase.
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If you live in the US, here’s what you’ll now have to pay each month for your Netflix subscription:
- Standard with ads — $8.99 (was $7.99)
- Standard (no advertising) — $19.99 (was $17.99)
- Premium (ad-free) — $26.99 (was $24.99)
That’s not all either. Netflix’s Add-on Member feature, which lets you add someone (who doesn’t live in the same household) to your account so they can also stream its extensive content library for an additional monthly fee, has also increased. Now, it will cost you (or rather, them) $9.99 per month instead of $7.99 every 30 days.
It’s unclear if the price increase went into effect on March 26 or if Netflix simply updated this page before officially announcing it. I have contacted the streamer for comment and will update this article if I hear back.
How have US Netflix users reacted to the latest price increase?
Netflix just cashed a $2.8 billion check for NOT buying Warner Bros. A month later, they raised their subscription price. Netflix’s ad-supported plan was created in 2022 as a safety net. When prices rose and subscribers considered canceling, Netflix offered them a cheaper price… https://t.co/CKitWovUgcMarch 26, 2026
It would be an understatement to say “not good.” In fact, forum threads like r/Netflix and ResetEra are filled with comments from incredulous Netflix users about the price increase. Meanwhile, social media users also lashed out at the entertainment giant for the move.
There are also good reasons for the outpouring of anger. As X/Twitter user Anish Moonka points out in the post above, the original idea of Netflix’s ad-supported tier was to provide a money-saving alternative for anyone who couldn’t afford one of their ad-free plans.
You can argue that, at less than half the price of their cheapest ad-free experience, that’s still the case.
However, in 2015, you could watch Netflix ad-free for the same price you pay now for an ad-supported subscription. With ads occasionally interrupting the movies, shows, and documentaries you watch on the world’s best streaming service, your viewing experience is worse today than it was over a decade ago.
Add that ads generate billions of dollars of revenue for Netflix and the fact that rising costs are still transmitted to consumers is infuriating.
Then there’s the incredibly tone-deaf timing of this price increase. In a move that shocked the industry last December, Netflix announced that it had reached an $82.7 billion deal to acquire Warner Bros. However, just two months later, Netflix withdrew from the battle for Warner Bros. after its bid was outbid by Paramount Skydance’s $111 billion bid.
As part of the recently announced deal between Paramount and Warner, Netflix was paid a $2.8 billion breakup fee (by Paramount, not Warner) due to the latter’s breach of its initial pact with Netflix. However, just a month after seeing its profit margins take a sharp rise from that multimillion-dollar termination fee, Netflix is charging consumers in the United States even more for the privilege of using its service, so you can see why people are outraged.
It’s only a matter of time before non-US users are also forced to pay more. In February 2025, UK fans saw price increases across the board, less than a month after users in the US, Canada, Argentina and Portugal (according to the BBC). So don’t be surprised if the cost of Netflix increases where you live in the coming weeks and months.
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