- Ripple Effect studio audio director Jeff Wilson has analyzed the demand for high-quality game soundtracks.
- He said the expectation for good music “has increased across entertainment in general.”
- He also argued that the public is interested in well-crafted “boutique experiences.”
Ripple Effect studio audio director Jeff Wilson has said there is “a lot of demand” for high-quality game soundtracks and argued that gamers are “interested in boutique experiences.”
In a new interview with TechRadar Gaming, Wilson, who has worked on entries in both the Medal of Honor and Battlefield series, explained that “the expectation” for music “has increased throughout entertainment in general.”
“We are doing the same with the rest of the entertainment industries,” he added.
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He used the rise of streaming services as an analogy, as studios “quickly discovered” that “producing a bunch of stuff on a very low budget isn’t really what people are interested in. They’re interested in boutique experiences.”
Now, many of the best streaming services differentiate themselves by offering their own award-winning shows, and Wilson says “the same goes for games.”
He revealed that there is “a lot more” demand for live music in games and detailed how EA has “done a great job” building strong relationships with studios in Nashville, Tennessee. This helps produce full orchestral recordings at a lower cost than in more expensive cities like Los Angeles, New York or London.
The comments are due to the fact that the work of their team has been recognized with Battlefield 6 winning the award for best audio design at The Game Awards 2025, which he describes as “an incredible experience.”
“You spend a lot of time producing the game, and when it finally comes out, you just hope people like it,” he said.
“To have the launch that we did, the really positive reception that we had and then the award, it just revitalizes you. It gives you energy to keep going. It just inspires us, in our live service for Battlefield 6to keep the quality bar very high.
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