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Coco Gauff deleted social media for a month, but felt the need to return and post a message on TikTok earlier this week.
The tennis star’s message came in an eight-minute video after she said she noticed negative comments about her appearance, including her natural hair, in a new Miu Miu ad.
Gauff explained behind the scenes of the photo shoot and the photo selection process, as well as how she didn’t want her hair to be slicked back for the photos because “it’s not good for my hair.”
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Coco Gauff returns a shot in the Cincinnati Open quarterfinal match between Coco Gauff and Jasmine Paolini at the Lindner Family Tennis Center in Mason, Ohio, Friday, August 15, 2025. (IMAG Distribution: The Enquirer)
“There are thousands of people talking about my appearance, and not in a positive way…” Gauff began.
“I’m not going to apologize for the way my hair looks because there are other girls who had the exact same hair as me, and I just wanted them to feel represented that your hair is literally fine the way it is. My hair was good enough for a high fashion brand like Miu Miu to promote one of their most recent launches. So if my 4C hair is good enough for that, yours is good enough to do whatever you need it to do. I’m not going to apologize for that.”
Gauff also explained that she wore minimal makeup for the photos, rather than a “full face,” to connect with fans through that “minimal” Miu Miu “aesthetic.”
Coco Gauff of the United States reacts after winning a point against Australia’s Olivia Gadecki during their first round match at the French Open tennis tournament at the Roland-Garros stadium in Paris, Tuesday, May 27, 2025. (Thibault Camus/AP)
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“To all the young black girls who have curly hair like me, do what you want to do with your hair… Do what you want to do, because at the end of the day, people who hate the way they look and hate the way they look have something deeply insecure about themselves. The only reason people comment on people’s appearance, especially people who present themselves in their most natural sense, is that there’s something deeply wrong with them. And they’re insecure about themselves, so they feel the need to put themselves down. someone else. feel better.”
Likewise, Gauff also expressed that those who want to wear weaves, wigs, makeup and “the whole shebang” should do so, if they so choose.
“Do what you want to do. Minimalist is beautiful. Camp is beautiful. Both spectrums, anything in between, is beautiful.”
Gauff admitted that she felt “difficult” after seeing the criticism.
Coco Gauff (USA) after losing to Naomi Osaka (JPN) (not pictured) on day nine of the 2025 US Open tennis tournament at the USTA Billie Jean King National Tennis Center on September 1, 2025. (Robert Deutsch/Image Images)
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“You all took down a diva, I’m not going to lie,” he said. “I’m someone who has struggled with my appearance my entire life just by being a young black woman in this world… But the diva rose and I feel better than ever,” she said.
“And I just want anyone who’s watching this and feeling unsure of themselves to be perfectly fine, honestly.”
The 2023 US Open champion will defend her French Open title starting May 19.
