- Insidious: Beyond has a terrifying new trailer
- The film will be released in theaters starting August 21.
- Many of the movie’s scary moments have already been shown in the trailer.
Insidious: Beyond is one of the new movies coming to theaters this summer and now has a trailer, which was first shown at CinemaCon.
The plot of the new film centers on a young woman who discovers that she can travel to the Afterlife, the purgatory realm of lost souls at the heart of the Insidious universe, and can also return what lives there to the real world. Which is just a recipe for disaster, right?
Convention attendees were greeted with a scare-filled trailer featuring a truly terrifying trip to the dentist. The franchise is well known for its scares, and this trailer pulls no punches ahead of its August 21 release.
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Be careful before you watch, this could be one of the most stressful 2 minutes and 33 seconds of your life. Get ready.
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Opinion: Horror trailers should stop spoiling their best scares
Insidious: Beyond It has potential, but I can’t help but be frustrated by the first trailer. With three or four big scary moments happening in one short trailer, I’m now ready for them when I go see the movie in the theater. Which, honestly, really ruins the element of surprise.
Some of my favorite horror trailers from recent years have taken a more subtle approach and it really paid off. Recently, Arms Director Zach Cregger spoke to me about the film’s viral marketing and how it leaned into the mystery, without spoiling any scares.
I felt a similar disappointment with the first Smile trailer for Paramount+, which ruins a big scare I saw coming right away, as I recognized the setup when I watched the full movie. For many horror fans, the most effective scares are those that take us by surprise.
Of course, Insidious: BeyondThe fast-paced trailer will have everyone talking, and that’s the point. But I think they could have conveyed the message better and let the suspense and mystery speak for themselves.
They’ve done it before, especially when the concept was so new to us, like the red demon scare in the first one. Insidious movie, in which I remember jumping a mile.
Maybe they’re just riding it Insidious brand and know that people will go see it even if the best moments have been ruined months before.
I wish I’d gone blind, but I’m hoping some bigger, more pristine scares will catch me when I see the movie in August.
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