ISLAMABAD:
Experts warned Sunday that the rise of digital living and brand obsession among Generation Z is eroding traditional family routines, with harmful consequences for relationships and physical and mental health, and weakening the cohesion that once defined home life.
Renowned psychiatrist Dr Maria Sohail Qureshi, speaking on a local media channel, highlighted growing concerns about Generation Z’s intense attachment to brands and immersive use of technology, emphasizing the profound impact on their values, relationships and daily lives.
He noted that today young people are increasingly absorbed in online activities, browsing social networks and making purchases that reflect their identity, leaving aside traditional family interactions.
Dr. Qureshi explained that this change is not just a change in habits but also has detrimental consequences. Families are spending less time together, conversations are becoming shorter and more superficial, and the emotional ties that once held households together are weakening.
He emphasized that constant digital engagement can affect mental health and reduce empathy.
The psychiatrist urged parents, educators and society at large to proactively address these trends. Encouraging offline activities, creating moments for shared experiences, and teaching the value of in-person connection are essential steps to counteract the allure of brands and screens.
Dr. Rabia Munir, a leading psychiatrist, emphasized that Generation Z prefers to shop online for convenience, speed and low prices, and that fast delivery is now a non-negotiable expectation. Delays or high shipping costs can easily drive them away.
He noted that this constant focus on online shopping is replacing traditional family time, as meals, conversations and shared activities are increasingly put aside for screen time and quick purchases.
