Google is launching a pretty cool new AI-based photography feature through a partnership with Motorola announced today, and it’s one of those ideas that actually comes in handy in real life.
‘Google Photos Locker’ builds on something we’ve seen before with AI assistants: they work best when integrated directly into apps and services, rather than sitting on the sidelines as standalone tools. And in this case, Google is leaning into that idea in a way that could be really useful on a day-to-day basis.
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Basically, Google Photos will now capture clothing and accessories that appear in your photos hosted in the app. On Motorola devices, including the new Razr Fold, Razr, Razr+ and Razr Ultra, Google Photos is the default photography app and will automatically start building your digital wardrobe from the clothes and accessories it detects in your images.
The result is a digital closet that pulls the item and presents it as a clean image, while easily listing reference images of when that item was found. It could be your favorite pair of sneakers, a button-down shirt you love, or a pair of pants that are your favorite for a night on the town.
From there, you can mix and match on your screen to get an idea of how they go together. Taking it a step further, you can tap a command to see what it looks like on your… err, well, a digital avatar it will create for you.
This process took between 30 and 45 seconds in a short hands-on demonstration. Under the hood, Google’s Nano Banana model generates a digital avatar, applies selected clothing and accessories, and then generates the final look, essentially providing a digital try-on experience for the style you’ve selected. You can save it, but you can also swap the elements if it doesn’t look quite right.
For this demo, the experience was not run on an actual personal camera, but rather on a repopulated sample library designed to show how the feature works. Even so, it still gave a clear idea of how Google is structuring this as a personal style system built directly on top of your photos.
Google Photos Locker will launch this summer, first on Google Photos for Android, and that includes the new Razr devices. However, Google is also working on bringing it to iOS in the Google Photos app. It does not run on the device, so an internet connection is also required.
We’ve already seen Google Shopping offer virtual try-ons within Search, but the Google Photos Closet seems more coherent. Create a personal catalog from your own photos, making it easy to rediscover forgotten pieces in your wardrobe and experiment with new combinations, which, honestly, is part of the fun.
I hope to spend a little more time on this when it releases in the coming months. Let me know what you think in the comments below.
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