- Take-Two CEO Strauss Zelnick says he is ‘terrified’ grand theft car 6launch
- He says Take-Two is focused on delivering “the most spectacular piece of entertainment on Earth in history.”
- He also jokes that many people will call in sick to work when the game launches.
Take-Two CEO Strauss Zelnick has spoken about the long-awaited launch of grand theft car 6 and admitted that he is “terrified.”
At this week’s iiCon conference for video game executives (via IGN), Zelnick spoke at length about GTA 6The game is set to release later this year and addressed the ongoing speculation over the game’s price.
GTA 6 It is possibly the most anticipated game of all time, so there is no doubt that the release period will be huge. However, while fans are excited, Zelnick confessed that he is “terrified” by the question of how to measure the success of GTA6.
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GTA 5which was released in 2013, has sold over 215 million copies as of May 2025. In February 2025, the milestone was 210 million units, meaning the game sold an additional five million copies in three months. That’s an absurd amount of copies for a 10-year-old game.
Rockstar’s hit of 2018, Red Dead Redemption 2It has also sold over 79 million units as of November 2025, making it the fourth best-selling game of all time.
GTA 6 He has some big shoes to fill. But for now, Take-Two and Rockstar Games are focused on delivering one of the best games of all time.
“What we’re thinking about is making the most spectacular piece of entertainment on Earth, in history, and it’s a pretty daunting challenge,” Zelnick said.
“If we do that, and if we provide services to our customers, then the benefits will take care of themselves.”
Zelnick then joked that he thinks “a lot of people will call in sick on November 19,” which is when the game launches.
In the same discussion, Zelnick hinted at the price of GTA 6 suggesting that fans will pay a “reasonable” amount given the quality of the game.
“Consumers pay for the value you bring to them, and our job is to charge significantly less for the value delivered,” Zelnick said.
“How you feel about something you buy is the intersection between the product itself and what you pay for. Consumers should feel that the product itself is amazing and that the price they were charged was fair for what they got.”
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