Grant Cardone, a billionaire real estate investor, said Wednesday that he added another $100 million in bitcoin as part of a strategy that combines the asset with income-generating real estate, during a fireside chat at Consensus Miami 2026.
“We just added another $100 million in bitcoin,” Cardone said, describing a recent real estate deal in which BTC was combined with a $235 million asset, a hybrid strategy that he believes will outperform real estate investment trusts (REITs).
Cardone said traditional real estate investment trusts are structurally limited. “These companies will never, ever be able to hold bitcoin on their balance sheet,” he said. “We believe that by combining real estate and bitcoin […] I will end up with a return of between 22 and 32%.”
The real estate investor said the latest allocation builds on a previous bitcoin purchase made in 2025, when Cardone Capital added 1,000 BTC to its balance sheet, a position valued at just over $100 million at the time, bringing the company’s total bitcoin exposure to approximately $200 million.
The real estate mogul said the structure combines two types of assets within a single investment vehicle. “I have two assets that we just merged into an LLC,” Cardone said.
He explained that the focus is also on introducing bitcoin to new investors. “Eighty percent of the people who invested in that fund do not own bitcoins,” he said, adding that the strategy does not involve putting real estate directly on the blockchain rails.
“I’m not going to put real estate on the blockchain,” Cardone said. “All I’m doing is buying a bunch of bitcoins and shoving them into the discount gap.”
However, in February, in an X post, the investor said that Cardone Capital had plans to tokenize its holdings to provide investors with “collateral and liquidity in secondary markets.” At the time, he also said the company aimed to become a market leader in tokenizing assets at scale.
At Consensus, Cardone explained that his hybrid strategy combines stable cash flow with exposure to bitcoin. “If Bitcoin goes to zero, I won’t get rid of real estate.” He said the combined model is intended to compete with existing real estate structures. “I’m going to tear [their] face to face,” referring to competitive investments without exposure to bitcoin.
