- BT reveals a host of new deals for businesses and consumers across the UK
- Business users will now get free security tools as part of BT contract
- BT also selected as official telecommunications partner of Euro 2028
BT has announced a series of new updates and improvements for its customers across the UK, as well as revealing that it has been chosen as the official telecommunications partner for the upcoming Euro 2028 football tournament.
Launching a new ‘Behind Shiny Things’ at London’s Wembley Stadium, the company unveiled a series of new adverts as it looks to continue its role as a pillar of UK connectivity.
Along with the Euro 2028 news, the company also revealed the return of its BT Mobile brand, new eSIM offerings and additional security tools for business and customer accounts.
Euro 2028 and more
“As a country connector, BT really matters, especially when it comes to events that connect the country, unite it and showcase it to the rest of the world,” said Allison Kirkby, chief executive of BT Group.
Since the start of the decade, BT has been the biggest investor of any FTSE company in UK infrastructure, he added, with the group spending £25bn to become the country’s “digital backbone” in what Kirkby called “a once-in-a-generation investment”.
This puts BT on track to reach more than 90% of UK homes and businesses by the end of the decade, a significant increase from the current two-thirds.
The company already connects over a million businesses across the UK, alongside public sector partners, making it a crucial ally for businesses across the country.
“BT is truly the only UK operator with the capacity, security expertise and operational resilience that can deliver connectivity of this magnitude across the UK,” added Jon James, chief business officer.
“BT is trusted every day to deliver the services that help the UK succeed.”
To help maintain this success, James revealed “a significant update” to the security tools BT offers its business customers across the UK, who will now receive Cyber Threat Protect, a new security solution powered by CrowdStrike, for free.
“BT is delivering great security for small and medium-sized businesses, at a time when cybercrime has never been more worrying,” James added.
Kirkby, which will be held in 9 cities and broadcast to over 2 billion fans around the world, outlined how Euro 2028 offers BT a great opportunity to showcase the state of its network, as well as providing a lasting technological legacy that will continue after the tournament.
“Only BT could be behind the moments,” he said, adding, “You can’t always see it, but we are there… trusted to connect homes, businesses and communities, trusted to protect families, organizations and critical public services, and trusted to power the UK, driving progress, so everyone can thrive in this digital age.”
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