AMD's Radeon GPUs may be the next victim of the RAM crisis, and that makes this gaming PC deal look even more of a bargain.

AMD would be preparing a 10% increase in the price of graphics memory kits for Radeon GPUs
This means that retailers could increase prices on Radeon GPUs from the likes of Sapphire or Asus.
This case is another example of how hard the RAM crisis is affecting the PC market.

Gaming is becoming an expensive hobby for both console and PC gamers, and it’s all due to the current RAM crisis. Unfortunately, third-party GPU components may be the next victim of price increases.

As reported by VideoCardz, AMD is planning a 10% price increase on graphics memory kits for its Radeon GPUs this July, according to a new post on a Board Channels forum. This means that AMD’s AIB partners, such as Sapphire and Asus, will pay more for components, which could will result in higher retail prices for Radeon GPUs.

The Board Channels post claims that these price increases are a result of the “tight global supply of graphics memory chips,” including the notable trend of “continuously rising market prices.”

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Of course, there is no confirmation from AMD on this yet, but if it is true, it does not help AMD’s position in the GPU market against its fierce rival, Nvidia. Frankly, both are in a tough spot due to higher memory costs across the board, which is well established for all PC makers at this stage in 2026.

While most of Team Green’s RTX GPUs are quite expensive for consumers, the advantage of better scaling technologies and raw performance when using ray tracing in gaming makes them more attractive, compared to newer Radeon GPUs.

The marking on the top of an AMD Radeon RX 9060 XT

(Image credit: Future/John Loeffler)

While we wait for confirmation from AMD, consumers should start purchasing new hardware now. Both AMD and Nvidia GPUs remain expensive at several retailers, and it’s a tough situation for any gamer when looking to upgrade.

However, if you don’t own a gaming PC, it’s worth keeping an eye out for several deals, and luckily Best Buy’s 4th of July sale is already underway, and this iBuyPower Slate Intel Arc B570 gaming PC is on sale for just $899.99.

It also comes with 16GB of DDR5 RAM (which would be expensive to buy separately) and, most importantly, uses a GPU that is perfectly capable of delivering excellent gaming performance at 1080p and 1440p resolutions.

Recognizing the messy state of the PC hardware market and the prospect of further price increases, it’s hard to ignore a deal like this, especially when Intel’s XeSS expansion has improved in recent years, so if it were me, I wouldn’t hesitate to buy it.

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