- Strauss Zelnick, CEO of Take-Two Interactive, has spoken about the success of grand theft car 5 in a new interview
- He attributed its resilience to its “highly social” online mode and frequent updates.
- The comments come ahead of the release of grand theft car 6 in November
Strauss Zelnick, CEO of Take-Two Interactive, has reflected on the success of grand theft car 5 and believes players keep coming back to the game because it’s a frequently updated social experience.
In a new interview with podcaster David Senra, Zelnick said that “most people believe” that GTA is “the most valuable entertainment intellectual property ever created” and revealed that the total revenue from the latest installment, GTA 5is “a lot.”
The game, released in 2013, has sold more than 225 million copies and is frequently touted as one of the best-selling video games of all time. It still has tens of thousands of players today, and often appears among the most played titles on the popular PC gaming platform Steam.
According to Zelnick, “the reason people keep playing it is because it’s constantly updated,” referring to GTA 5The constantly evolving multiplayer offer, grand theft auto online. “The latest content pack was amazing,” he added.
“You can talk, connect and play together,” he continued. “People don’t realize that online games are highly social experiences.”
To illustrate his point, Zelnick also shared an anecdote about his elderly mother playing bridge online, chatting with other players she had never met.
The comments come ahead of the long-awaited release of the next GTA game, grand theft car 6on November 19, 2026. It is expected to generate billions of dollars in revenue and sell millions of copies within days.
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