Amazon wants to put an end to dodgy knockoffs with its own AI-generated custom product printing

• Merch on Demand leverages Alexa for Shopping for new AI-generated designs
• Direct-to-consumer upgrade works on the app or website and is available with Prime shipping
• Only US customers will get it for now; Etsy and others could be affected

Amazon has launched a new feature within Alexa for Shopping that allows customers to generate their own product designs from AI prompts, which they can then print on physical products like sweatshirts and T-shirts.

Senior editor Jacquelyn Smith said in an announcement that users may want to print “the funniest inside joke from a group chat… t-shirts for an upcoming family gathering… [or] a beloved mascot reimagined as a cartoon,” implying that the new feature is designed primarily for consumer markets.