- LinkedIn Selected to Host Adobe AI Training for Marketing Professionals
- The completed course will be displayed on LinkedIn profiles
- AI Literacy Job Ads Increased 113% Year Over Year
Adobe has partnered with LinkedIn to launch its new AI Essentials for Marketers training initiative, hoping that marketing professionals can stay up to date with technology and its impact on their roles.
It is designed to focus on real-world workflows specific to this industry, rather than simply offering theoretical insights that marketers would have to translate to their own use cases.
But best of all, the training is available for free through LinkedIn Learning, and additional content is hosted on Adobe Experience League.
Adobe to Offer AI Training for Marketers Through LinkedIn
It’s unclear how long the training program will last, but Adobe says it is committed to continually updating the program as artificial intelligence and marketing practices evolve.
In addition to using Adobe’s expertise in creative software, digital marketing, and artificial intelligence tools, the training was also designed around LinkedIn labor market data. The Microsoft-owned platform revealed that the proportion of marketing job ads requiring AI skills has increased by 113% year-over-year, with AI skills now the number one focus area for marketers.
“AI Essentials for Marketers is about more than just mastering new tools; it’s about reimagining what creativity, marketing strategy, and customer relationships look like in an AI-driven era,” said Rachel Thornton, CMO of Enterprise at Adobe, noting that “skilling and reskilling are my priorities for CMOs” in today’s economy.
Content creation, audience targeting, campaign development, and data and insights will be among the key areas of training.
And since training is offered through LinkedIn (an increasingly verifiable platform), certificates of completion can be added directly to profiles.
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