Holly Willoughby is swapping the TV studio for YouTube, but according to insiders this isn’t just another step in her career – it’s her biggest test yet.
The presenter is reportedly investing everything in a new lifestyle series, believed to be titled Together, after a difficult few years which saw several high-profile projects disappear from screens.
“Holly has had some failures and her profile is not what it was, so she feels this latest venture is her last chance and she doesn’t want it to fail,” a source said.
“She’s missed presenting, it’s what she loves, but she’s nervous about how the audience will react.”
The source added that Holly still feels the fallout from the This Morning controversy lingers.
“She feels she’s had a tough time with the This Morning fiasco…Holly hopes this is her chance to win the hearts of the public and re-establish herself. Her confidence has been badly shaken, but she’s put everything into this.”
The YouTube series, produced by her husband Dan Baldwin’s Hungry Bear Media, is expected to lean heavily toward lifestyle content, with a celebrity twist.
“She has big plans to include some of her famous friends like Emma Bunton, Natalie and Nicole Appleton and even Michael McIntyre on her new YouTube show,” the source revealed.
“Holly knows how entertaining and popular they are and wants to use their star power to help their show. They are happy to help, especially after the horrible years Holly has endured.”
Whether YouTube becomes Holly’s new beginning or her toughest challenge yet, one thing is clear: she’s all in.
